Clayé
Clayé
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Clayé — Kullhad Manufacturing

Chai was never meant
to travel in plastic.

Hand-thrown clay kullhads, made at the volume a café, tea stall or caterer actually needs — without losing what makes them worth drinking from.

A hand-thrown terracotta kullhad
100%
clay, nothing else
4
sizes, one body
900°C
kiln-fired

Look into it.

A wall thrown thin at the rim and left thick at the base — the reason a kullhad takes heat without burning your fingers.

Rings you can feel.

Every cup keeps the spiral left by the wheel. It's the fastest way to tell a thrown kullhad from a stamped one.

Then it goes back.

Unglazed, unpainted, unlined. Broken and buried, it's soil again in a matter of weeks — not a landfill problem for a century.

Scroll
The cup

Now pick it up. It's yours to turn.

Try the 3D kullhad
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"It should smell like chai, not like a factory."

Kullhads have carried tea across India for generations — the wet-clay smell that reaches you before the first sip, and the fact that no two are ever quite the same shape.

Somewhere along the way cafés and stalls traded that for paper and plastic: cheaper, easier to get, disposable in every sense. In our early survey, 93% had used a kullhad before and would pick one again1 — the thing stopping them is that it simply isn't there when they want it.

Clayé is being built to close that gap: a kullhad plant that keeps the hand-thrown character and still turns up, on time, at the volumes a real business runs on.

Get the highlights.

See how it's made →
Aroma

The smell of wet clay reaches you before the tea does.

A kullhad filled with chai
Craft

Thrown on a wheel, so no two rims are ever quite alike.

A kullhad seen above the rim
End of life

Unglazed and unlined. Broken and buried, it's soil again in weeks.

Looking down into an empty kullhad
Range

One clay body, four sizes — from a chai shot to railway service.

The largest kullhad in the range
The range

One clay. Four sizes.

Same body, same firing, same finish. Only the form changes with what's being poured into it.

Mini kullhad

Mini

30–50 ml

Chai shots, tastings, sampling counters.

Chai kullhad

Chai

80–100 ml

The classic tapri pour. Our highest-volume size.

Lassi kullhad

Lassi

150–200 ml

Wider mouth, thicker wall — lassi, buttermilk, cold pours.

Event kullhad

Event

250–300 ml

Weddings, caterers, and railway-scale service.

How it's made

Five steps from riverbed to rim.

01 — Sourcing

Clay, dug and kneaded

Local clay is dug, sieved and wedged to drive out air pockets — the same base material kumhar potters have worked with for centuries.

02 — Forming

Wheel-thrown or press-moulded

Smaller runs go on an electric wheel; high-volume orders through a press mould. Same wall, a fraction of the time.

03 — Drying

Sun-dried, slowly

Each piece air-dries before it ever sees heat, so it doesn't crack in the kiln. This step alone sets the timeline for a batch.

04 — Firing

Kiln-fired to finish

A controlled firing hardens the clay and locks in the aroma our survey respondents ranked as the number one reason they like kullhads.1

05 — Dispatch

Packed and shipped by the crate

Sorted by size, crated and routed to cafés, stalls and caterers — built around standing orders, not one-off buys.

Why now

The demand is already there.

Early findings from our own market survey, next to the industry numbers behind the timing.

0
at least "likely" to choose a kullhad over plastic when it's available1
0
would choose a kullhad if their café offered one1
0
say aroma is the top reason they like kullhad chai1
0
tea stalls nationwide, serving an estimated 700M cups a day2
Biodegradable — returns to soil, not a landfill Aligned with India's 2022 single-use plastic ban Indian Railways keeps committing to kullhads at stations
Get in touch

Be first in line when the kiln opens.

We're onboarding an early group of cafés, tea stalls and event caterers ahead of launch. Fill this in and we'll come back with pricing and lead times.

01 Café or tea stall — standing weekly orders
02 Event or caterer — bulk one-off orders
03 Distributor or institutional buyer